Senior Media Products Lead
Core
Own strategy, development, and go-to-market execution for four data products (Custom Audiences, Prebuilt Audiences, Pretargeting, Campaign Lift) leveraging platform intelligence to help agencies and brands identify, reach, target, and measure audiences.
Role type
Senior Product Lead (Data & Media Products)
Builds
Custom Audiences, Prebuilt Audiences, Pretargeting, and Campaign Lift data products
Domain
Advertising technology, paid media, audience data, programmatic advertising
Deliverable
product features
Required skills
Product strategy and roadmap ownership, data product management, paid media and agency buying workflows, large-scale dataset product development, cross-functional partnership with data science/engineering, go-to-market planning, stakeholder management
Preferred skills
Adtech/martech/CTV/programmatic experience, audience segmentation and activation, pretargeting and attribution, identity graphs, launching data products sold to external customers
Technologies
Data science platforms, identity graphs, consumer intelligence platforms
Responsibilities
Define product vision, strategy, and roadmap; translate customer needs into requirements; partner with technical teams to build scalable data products; oversee development from concept to launch; manage cross-functional dependencies; develop go-to-market plans and enablement materials; serve as primary product contact for agency and brand stakeholders.
Seniority
Senior, hands-on IC with leadership scope
