Senior Marketing Manager
Core
Develop and execute integrated, digital-first marketing programmes to drive business growth, increase awareness, and improve conversion outcomes across the customer lifecycle.
Role type
Senior Marketing Manager (Growth & Digital)
Builds
Integrated marketing campaigns, digital customer journeys, and demand generation programmes for BFSI/FinTech clients.
Domain
Financial Services (BFSI) / FinTech
Deliverable
product features
Required skills
Growth marketing strategy, digital marketing (paid search, social, email, display), data analytics, campaign optimization, stakeholder management, agency management, customer insights, commercial acumen
Preferred skills
Experience in BFSI or FinTech industries, postgraduate qualification
Technologies
Paid search, paid social, display, retargeting, email, web platforms, SEO, SEM, marketing technology
Responsibilities
Develop growth marketing plans aligned with business priorities; plan and optimize multi-channel digital campaigns; manage social media strategy and content; coordinate integrated campaigns with sales and business teams; analyze performance metrics to drive optimization; manage agency relationships and internal stakeholders.
Seniority
Senior, hands-on IC
