Lead Product Marketing Manager
Core
Lead Product Marketing Manager driving unified product-led growth, consumer delight, and revenue outcomes for Grab's superapp ecosystem across Southeast Asia.
Role type
Senior Product Marketing Manager (Product-Led Growth)
Builds
Consumer Value Propositions, habit formation programs, and commercial narratives for Mobility, Food, Groceries, E-commerce, and Financial Services.
Domain
Southeast Asia Superapp / Consumer Tech / Product-Led Growth
Deliverable
product features
Required skills
Product marketing, Product management, Strategy consulting, User growth, Engagement, Retention, Data analytics, AI-assisted workflows, Cross-functional collaboration, Commercial storytelling
Preferred skills
Generative Engine Optimization (GEO), Predictive personas, Synthetic research methods, Multi-country regional GTM, Multi-user type marketing
Technologies
AI search agents (ChatGPT, Perplexity, Gemini), AI tooling
Responsibilities
Drive product adoption and LTV growth behaviors; Support product-led growth workstreams uniting Product, Commercial, and Operations; Apply GEO techniques to structure documentation for AI search agents; Use AI-assisted insights and synthetic personas for discovery; Build cross-functional relationships to align on go-to-market vision.
Seniority
Senior, hands-on IC
