Assistant Marketing Manager, GrabMaps & Special Projects
Core
Assistant Marketing Manager supporting GrabMaps product marketing, go-to-market planning, demand generation, and strategic special projects for emerging technologies.
Role type
Assistant Marketing Manager (Product Marketing & Strategy)
Builds
GrabMaps product positioning, demand generation campaigns, and strategic pilot programs for new business ventures.
Domain
Ride-hailing/Superapp, Location Intelligence, Mapping Technology
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, demand generation, content development, market research, stakeholder collaboration, project management, technical concept translation
Preferred skills
GIS/mapping technology familiarity, AI tools experience
Technologies
CRM, SEO, GEO, mapping APIs, location intelligence platforms
Responsibilities
Support GrabMaps product marketing strategy and GTM planning; manage demand-generation channels (website, CRM, SEO); develop content pipeline (case studies, thought leadership); conduct market research and competitive analysis; support special projects on emerging technologies and new business models.
Seniority
Mid-Senior, hands-on IC