Senior Product Manager – Activate Retail Media & Personalization
Core
Own end-to-end delivery of retail media activation, audience targeting, and personalized offer management products to drive monetization and revenue growth.
Role type
Senior Product Manager (Retail Media & Personalization)
Builds
Retail media networks, CRM integrations, ad-tech ecosystems, segmentation, targeting, and recommendation systems.
Domain
Retail media, digital commerce, marketing technology, advertising technology (via careerplan.io/jobs/744000152701919-senior-product-manager-activate-retail-media-personalization-at-nielseniq)
Deliverable
product features
Required skills
Product strategy & roadmap definition, cross-functional team leadership, data-driven decision making, market research & competitive analysis, stakeholder management, Agile/SAFe delivery, technical architecture alignment, KPI definition & tracking
Preferred skills
AI/ML product experience, recommendation systems expertise, personalization engine knowledge, ad-tech ecosystem familiarity
Technologies
Jira, Confluence, Figma, Excel, PowerPoint
Responsibilities
Create and maintain prioritized product backlog; coordinate delivery through PI planning cycles; partner with data science to validate models; collaborate with engineering on scalable solutions; design intuitive UX workflows; support commercial teams in translating analytics to business value; define capabilities for segmentation, targeting, and campaign execution; track product and business KPIs.
Seniority
Senior, hands-on IC
