Consumer Activation Manager - Vaccines
Core
Lead consumer activation and demand generation for the Dengue vaccine portfolio in India, translating clinical value into consumer engagement to drive adoption.
Role type
Senior Consumer Activation Manager (Vaccines)
Builds
National consumer activation strategy, education programs, and ecosystem partnerships for vaccine uptake.
Domain
Vaccines / Preventive Healthcare / Consumer Health
Deliverable
product features
Required skills
Consumer marketing strategy, demand generation, multi-channel campaign execution, stakeholder partnership management, budget management, launch planning, data-driven KPI tracking
Preferred skills
Experience in vaccine marketing, preventive healthcare, digital activation, community outreach
Technologies
Digital platforms, social media, analytics dashboards
Responsibilities
Develop and execute national consumer activation strategies; design patient and caregiver education programs; build partnerships with hospitals, NGOs, and institutions; manage agency ecosystems and activation budgets; lead new vaccine launch initiatives.
Seniority
Senior, hands-on IC