Product Manager
Core
Develop and execute annual product and portfolio marketing strategies to deliver strategic and financial goals, driving brand performance and consumer activation across the vaccination journey.
Role type
Product Manager (Sales and Marketing)
Builds
Annual marketing plans, promotional campaigns, and full-funnel consumer journeys for pharmaceutical products.
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Product management, Marketing strategy, Brand planning, Digital promotions, Consumer journey design, Market trend analysis, Financial forecasting, Stakeholder management
Preferred skills
Product launch experience, Vaccines or oncology exposure, Social media management, Influencer marketing, Healthcare consumer activation
Technologies
Social media platforms, SEO, Chatbot platforms, Omnichannel tools
Responsibilities
Develop annual marketing strategies aligned with business objectives, drive brand performance through tactical planning, lead digital promotions and consumer activation, design and optimize consumer journeys, monitor market trends and competitor activities, prepare demand and financial forecasts, evaluate campaign effectiveness, build relationships with customers and stakeholders, ensure compliance with regulatory requirements
Seniority
Mid-Senior, hands-on IC
