Global Media Strategist H/F
Core
Define, deploy, and optimize global media strategy to drive growth and brand building for Somfy, ensuring consistency across markets and supporting local team maturity.
Role type
Senior global media strategist (IC)
Builds
Global media plans, agency ecosystem models, and measurable investment frameworks
Domain
Consumer goods / Home automation / Digital & Traditional Media
Required skills
Global media strategy, 360° media planning, agency ecosystem management, media budget optimization, performance analysis (KPIs, ROI/ROAS), stakeholder influence
Preferred skills
Cross-cultural collaboration, long-term strategic roadmap development, offline and online channel evaluation
Technologies
Media planning tools, analytics platforms, CRM systems
Responsibilities
Define global media vision aligned with business priorities; establish governance frameworks and agency models; arbitrate international media investments; analyze performance and optimize ROI; coordinate international marketing teams and agency partners.
Seniority
Senior, hands-on IC with team leadership