Product Marketing
Core
Define and drive overall marketing strategy for the company's product portfolio, translating business objectives into effective B2B marketing initiatives.
Role type
Senior B2B Product Marketing Manager
Builds
Integrated B2B campaigns, product launches, webinars, technical seminars, and lead nurturing programs
Domain
B2B Technology / Scientific Instruments
Deliverable
product features
Required skills
B2B product marketing strategy, data analysis, campaign management, stakeholder collaboration, project management, competitive analysis
Preferred skills
MBA in Marketing/Business, experience with 7Ps and ABM frameworks
Technologies
Salesforce, Microsoft Dynamics, HubSpot, Zoho, Microsoft Excel, Google Ads, LinkedIn, WhatsApp Business, Marketing automation platforms
Responsibilities
Translate business objectives into measurable marketing strategies; analyze marketing and sales data to identify trends; plan and execute integrated digital and offline B2B campaigns; support product positioning and value proposition development; manage multiple campaigns and projects simultaneously; collaborate with sales, product, and cross-functional teams
Seniority
Senior, hands-on IC
