Specialist, Field Marketing
Core
Manage field marketing programs to drive Red Bull trial and expand the consumer base among students on and off campus, leading a team of Student Marketeers and executing local events.
Role type
Field Marketing Specialist (local team lead)
Builds
Local marketing initiatives, sampling programs, and event activations for Red Bull
Domain
Consumer goods / Energy drinks / Student marketing
Deliverable
product features
Required skills
Team leadership, strategic planning, budget management, project management, creative idea generation, data analysis, stakeholder networking, sampling program management, logistics coordination
Preferred skills
Experience in sports/culture scenes, knowledge of university environments, fluency in additional languages
Technologies
Program tools, reporting features, digital/social platforms
Responsibilities
Set goals with the Consumer Collecting Manager to drive trial; coach and empower Student Marketeers; manage sampling requests and logistics; create and support key local events and marketing opportunities; develop new locally relevant marketing ideas; act as a role model for Red Bull values.
Seniority
Mid-level, hands-on IC with people management