Global Marketing Automation Expert - NJ, USA
Core
Design, deploy, and optimize CRM campaigns and automated customer journeys to support customer acquisition, engagement, conversion, and retention.
Role type
Senior Marketing Automation Expert (CRM & Lifecycle)
Builds
Scalable, data-driven activation programs across multiple channels and markets using Salesforce Marketing Cloud.
Domain
Home Automation / Smart Home / B2B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud, automated customer journey orchestration, campaign configuration and deployment, content adaptation for global markets, A/B testing, performance optimization, multi-market campaign management, stakeholder coordination, segmentation and personalization logic.
Preferred skills
External agency coordination, SMS/push notification orchestration, playbook and template creation, CRM data structure knowledge.
Technologies
Salesforce Marketing Cloud, DDVC, SMS, push notifications, app controls.
Responsibilities
Configure, test, and deploy CRM campaigns and automated workflows; translate CRM priorities into concrete customer journey scenarios and content needs; contribute to the global CRM activation calendar by producing campaign deliverables; support local marketing teams in deploying CRM activations; monitor campaign performance and drive optimization through A/B testing and test-and-learn initiatives.
Seniority
Senior, hands-on IC