Director of Content & Audience Marketing
Core
Strategic leadership role driving audience growth, engagement, and brand loyalty across a portfolio of events and media platforms through content marketing and persona development.
Role type
Director of Content & Audience Marketing
Builds
Audience growth strategies, brand identity, and always-on content campaigns for events and media platforms
Domain
Events & Media Marketing
Deliverable
product features
Required skills
Strategic persona development, audience segmentation, brand identity management, cross-functional team leadership, data-driven campaign optimization, executive reporting
Preferred skills
Experience in high-paced environments, expertise in content marketing execution, ability to influence stakeholders
Technologies
None explicitly stated
Responsibilities
Develop and execute comprehensive content and audience marketing strategies; Lead and mentor a high-performing marketing team; Drive audience acquisition and retention using data insights; Own brand identity consistency across all channels; Monitor and analyze audience growth metrics to refine strategies
Seniority
Director, strategic leadership & team management
