Analista de Marketing de Produtos III
Core
Senior Product Marketing Analyst connecting product, market, and customers to build Go-to-Market strategy and product positioning.
Role type
Senior Product Marketing Analyst
Builds
Go-to-Market strategies, product positioning, sales enablement materials, and business cases for Experian's data and technology solutions.
Domain
B2B Data & Technology (Credit, Analytics, SaaS)
Deliverable
product features
Required skills
Product marketing strategy, Sales enablement, Competitive analysis, Business strategy, Technical product understanding, Market analysis, Storytelling, Executive presentation skills, Data analysis, AI tool familiarity
Preferred skills
Experience with data/credit/analytics/SaaS products, Global market adaptation, Advanced English proficiency
Technologies
AI tools for productivity and insights
Responsibilities
Build and evolve product positioning, value propositions, and messaging; Develop Go-to-Market strategies for launches and new features; Create sales enablement materials (pitches, battlecards, playbooks); Monitor market trends and competitive moves to generate business insights; Collaborate with Product teams on strategy and roadmap; Support pricing, packaging, and monetization discussions; Analyze business metrics (adoption, pipeline, conversion); Align stakeholders across Product, Marketing, and Sales; Adapt global strategies for the Brazilian market; Explore AI usage to accelerate analysis and strategy.
Seniority
Senior, hands-on IC