Head of Marketing
Core
Lead customer acquisition, pipeline generation, and revenue growth for the GB Fuel business by aligning marketing strategy with sales and commercial priorities.
Role type
Head of Marketing (B2B Demand Generation & Revenue Growth)
Builds
Qualified sales pipeline, revenue, and customer lifecycle engagement for fuel business services
Domain
B2B Business Services / Fuel & Mobility
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing leadership, demand generation, campaign strategy & execution, customer journey ownership, stakeholder management, commercial acumen, data analytics, budget management, agency management
Preferred skills
MBA, experience with Salesforce/Marketing Cloud, matrix environment leadership
Technologies
Salesforce, Marketing Cloud, CRM platforms
Responsibilities
Own and deliver GB Fuel marketing strategy to generate qualified pipeline; Partner with Sales Leadership to define priority segments and growth opportunities; Develop sales enablement and nurturing programmes; Own the end-to-end customer journey from acquisition through onboarding; Lead multi-channel campaign execution across digital, direct, events, and partnerships; Manage the GB Fuel marketing budget and oversee agency relationships
Seniority
Senior, hands-on IC with leadership responsibilities
