Meff Consultant (Vadodara/Gurugram/Mumbai)
Core
Consultant delivering Marketing Mix Modeling (MMM) and Matched Market Tests (MMT) to optimize media investments for global FMCG and other industries.
Role type
Senior IC marketing analytics consultant
Builds
Marketing effectiveness analytical solutions and media investment recommendations
Domain
FMCG / Media Analytics / Marketing Research
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Matched Market Tests (MMT), statistical analysis, data storytelling, project management, client relationship management
Preferred skills
R, SQL, Excel, marketing measurement methodologies, experience with media/consumer/retail datasets
Technologies
R, SQL, Excel
Responsibilities
Execute and deliver Marketing Mix Modeling (MMM) and other marketing effectiveness solutions; collaborate with internal teams, agencies, and clients; analyze complex datasets to develop actionable insights; communicate methodologies and findings to technical and non-technical stakeholders; maintain high-quality standards and support process improvement.
Seniority
Mid-level, hands-on IC