Sr. Manager, Shopper Marketing - Convenience
Core
Defines and executes Red Bull's Shopper Marketing strategy within the Convenience channel, translating brand campaigns into high-impact retail programs to drive revenue and market share.
Role type
Senior Manager, Shopper Marketing (CPG)
Builds
National and regional convenience shopper marketing programs, retail initiatives, and joint business plans for key accounts.
Domain
Consumer Packaged Goods (CPG), Retail, Convenience Store
Deliverable
product features
Required skills
Shopper marketing strategy, retail program development, cross-functional collaboration, budget management, agency management, data analysis, business case development, innovation in shopper tactics, stakeholder management, public speaking/pitching, mentorship
Preferred skills
Field experience in convenience retail, deep understanding of C&G channel dynamics
Technologies
None explicitly stated
Responsibilities
Consolidate national shopper marketing programming calendars, determine advertising investment strategies for C&G customers, lead strategy and execution across C&G Retailer Media Networks, manage external agency partners, establish objectives and KPIs, oversee annual budget allocation, devise smart tests and benchmark competitor programs, create custom retail program assets, develop joint business plans with Key Account teams, drive digital innovation in shopper marketing, analyze performance to optimize future programs.
Seniority
Senior Manager, hands-on leadership with strategic roadmap development