Digital Marketing Manager
Core
Develop and execute digital marketing and e-commerce strategy to drive direct online revenue and brand performance for a luxury hotel.
Role type
Digital Marketing Manager
Builds
Digital campaigns, OTA sponsored ads, and optimized booking journeys for Fairmont Quasar Istanbul
Domain
Hospitality / Luxury Travel
Deliverable
product features
Required skills
Google Ads, GA4, Meta Business Manager, Google Search Console, SEO, SEM, paid media, metasearch, social media marketing, ROAS analysis, conversion rate optimization, CRM, CMS, marketing automation
Preferred skills
Hotel e-commerce, direct booking, digital customer journey, CRM tools, marketing automation tools
Technologies
Google Ads, GA4, Meta Business Manager, Google Search Console
Responsibilities
Manage digital marketing budgets and optimize media spend; Analyze campaign and website performance to provide actionable recommendations; Coordinate with agencies and internal teams for campaign execution; Ensure digital activities align with brand standards.
Seniority
Mid-level, hands-on IC