Senior Marketing Specialist
Core
Senior Marketing Specialist focused on growing Fastmarkets' events presence in the Chinese domestic market through delegate acquisition and brand building.
Role type
Senior B2B events marketing specialist (China)
Builds
High-impact multi-channel marketing campaigns for commodity events
Domain
Commodity markets / Events / China
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing, multi-channel campaign delivery, Chinese domestic audience marketing, lead generation, marketing automation, digital marketing, cultural fluency, project management, strategic planning, data analysis
Preferred skills
B2B events/conferences marketing experience, Google Analytics proficiency
Technologies
Salesforce, Marketo, WeCom, WeChat, Baidu advertising, Google Analytics
Responsibilities
Develop and execute multi-channel campaigns for delegate registration, create targeted content and messaging, analyze campaign performance and optimize strategies, promote sponsorship and exhibitor opportunities, track KPIs and report on ROI, conduct market research and segmentation, manage marketing budgets, execute VIP guesting and personal outreach campaigns, optimize website content for lead generation
Seniority
Senior, hands-on IC
