Senior Marketing Executive, Performance Marketing
Core
Execute and optimize digital advertising campaigns across LinkedIn, Google Ads, and Display platforms to drive business outcomes.
Role type
Senior Performance Marketing Executive
Builds
Digital advertising campaigns and ad creative aligned with brand standards
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (AdWords), LinkedIn Campaign Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), audience segmentation, keyword research, campaign structure optimization, data analysis
Preferred skills
Knowledge of campaign tracking fundamentals, ability to support accurate campaign attribution and reporting
Technologies
Google Ads, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager
Responsibilities
Plan, execute, and optimize digital advertising campaigns; monitor and improve key metrics (CTR, CPC, conversion rates); ensure accurate end-to-end campaign tracking; collaborate with design and content teams on ad creative and messaging; provide recommendations for continuous improvement based on data insights
Seniority
Senior, hands-on IC
