Менеджер по маркетинговым коммуникациям
Core
Develop marketing and communication strategies, creative concepts, and brand identity for agricultural crop protection products to support farmers and ensure food security.
Role type
Senior Marketing Communications Manager (Agri-tech)
Builds
Product launch campaigns, brand assets, media plans, and promotional content for crop protection solutions.
Domain
Agriculture / Crop Protection / B2B2C
Deliverable
product features | dashboards & analysis
Required skills
Marketing strategy, Branding, Digital marketing, Project management, Data analysis (PBI, CRM), Content creation, Event organization, Visual production coordination
Preferred skills
B2B and B2B2C sector experience, English (upper-intermediate)
Technologies
Power BI, CRM systems, MS Office (Excel, PowerPoint)
Responsibilities
Develop key product imagery, slogans, and brand packs; Create and execute communication plans for product launches; Monitor media plan effectiveness and campaign goals; Analyze competitor activity; Organize events and coordinate production of advertising materials; Prepare texts for all communication channels; Manage photo and video shoots for educational and advertising formats.
Seniority
Mid-Senior, hands-on IC
