Director, Organic Social & Influencer Marketing
Core
Define Equinox's organic social and influencer strategy to shape brand presence in culture and drive member acquisition/commerce.
Role type
Director, Organic Social & Influencer Marketing
Builds
Native social content, influencer programs, and creator-commerce initiatives for Equinox lifestyle brands.
Domain
Fitness, luxury consumer goods, lifestyle
Deliverable
product features
Required skills
Organic social strategy, influencer program management, creator-commerce (affiliate), agency leadership, team building, social technology/AI fluency, creative judgment, cultural trend analysis
Preferred skills
Experience in premium/luxury brands (fitness, fashion, hospitality), familiarity with Equinox member experience
Technologies
Social listening tools, publishing platforms, creator management systems, automation tools, AI platforms
Responsibilities
Set organic social strategy and editorial calendar across Instagram/TikTok; build influencer and creator-commerce programs; lead agencies and creative output; develop and coach the social team; modernize social workflows and tools
Seniority
Director, hands-on leadership