Brand Manager
Core
Develop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, to drive sales and strengthen customer relationships in the pharmaceutical sector.
Role type
Senior Brand Manager (Pharma)
Builds
Omnichannel product promotion strategies, marketing campaigns, and brand plans for pharmaceutical products.
Domain
Pharmaceuticals / Healthcare Marketing
Deliverable
product features
Required skills
Market Access Strategy, Customer Value Propositions, Regulatory Requirements, Product Marketing, Brand Strategy, Brand Architecture, Data Analysis, Market Intelligence
Preferred skills
Digital marketing, Hospital accounts marketing, CRM and Data Visualization tools, Legal and medical regulation knowledge
Responsibilities
Develop detailed marketing strategies and build brand plans; Plan and execute promotional activities and manage marketing campaigns; Monitor performance and conduct root cause analysis for KPI non-compliance; Collaborate with Key Opinion Leaders (KOLs) and plan scientific events; Ensure compliance with organizational policies and regional regulations; Leverage digital tools like SEO and social media to impact the consumer funnel; Analyze market trends and competitor activities; Provide training and workshops for sales teams.
