CRM & Marketing Specialist (London or North Yorkshire)
Core
Execute global and regional marketing activities with a focus on CRM-driven communications, content creation, and customer engagement for agricultural products.
Role type
CRM & Marketing Specialist
Builds
Integrated marketing campaigns, customer communications, and marketing collateral for agricultural inputs and services.
Domain
Agriculture / Mining
Deliverable
product features
Required skills
CRM management, content creation, campaign execution, data integrity, agency coordination, technical translation, performance monitoring
Preferred skills
Salesforce expertise, digital marketing, agricultural product marketing, content portfolio
Technologies
Salesforce, AI tools, digital platforms
Responsibilities
Manage inbound/outbound customer communications via Salesforce; Plan and execute CRM-driven communication programmes; Coordinate handover of qualified leads to sales; Maintain accurate CRM records; Support development and deployment of marketing collateral; Execute planned marketing campaigns; Review and approve agency deliverables; Monitor communication performance; Create engaging marketing content from technical data; Translate agronomic/scientific information into customer-focused assets; Repurpose content into multiple formats; Support collection and analysis of customer feedback.
Seniority
Mid-level, hands-on IC
