Manager CRM
Core
End-to-end execution and performance management of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile).
Role type
Manager, CRM Campaign Execution
Builds
CRM campaigns and engagement assets for Accor's hotel and lifestyle brands
Domain
Hospitality / Travel Industry
Deliverable
product features
Required skills
CRM/GRM campaign management, A/B testing, audience segmentation, project workflow management (Asana), AI tool utilization for copywriting/translation, agency coordination, stakeholder reporting, data analysis (Google Analytics, Tableau)
Preferred skills
Tourism/Hotel industry operations experience, knowledge of email provider tools (Salesforce, MoEngage), automation expertise
Technologies
Asana, AccorGPT, Miro, Salesforce, MoEngage, Google Analytics, Tableau
Responsibilities
Execute ALL & Brands campaigns from brief to send including copy, assets, translation, and QA; Drive continuous improvement in engagement and revenue KPIs; Operate Asana as the single source of truth for campaign planning and workflow; Coordinate with agencies and internal teams on asset production and deadlines; Monitor and report on activation performance and asset delivery to stakeholders.
