Influencer Marketing - Sr Associate Digital Marketing
Core
Design and execute paid and organic influencer marketing strategies across LATAM to drive brand awareness and business growth for Mattel's toy portfolio.
Role type
Sr. Associate Digital Marketing (Influencer Marketing)
Builds
Integrated creator campaigns for Mattel brands (Barbie, Hot Wheels, etc.) in Mexico, Brazil, Chile, Peru, and Colombia.
Domain
Consumer Goods / Toys / Influencer Marketing
Deliverable
product features
Required skills
Influencer strategy design, budget management, campaign performance analysis, agency/vendor coordination, regional market adaptation, digital trend monitoring
Preferred skills
Experience with multinational brands, LATAM market knowledge
Technologies
N/A
Responsibilities
Design and implement influencer marketing strategies; manage and optimize influencer and sample budgets; analyze campaign performance and provide actionable insights; select and manage agencies and key influencers; adapt global strategies to regional contexts; monitor digital trends and consumer behavior.
Seniority
Mid-level, hands-on IC