Community Relations Director (CRD) Assisted Living
Core
Manage facility inquiries and admissions, build referral relationships with community leaders and professionals, and execute marketing presentations to educate the public about assisted living services.
Role type
Community Relations Director (Sales & Marketing)
Builds
Referral pipelines, marketing plans, and community awareness for assisted living facilities
Domain
Healthcare / Senior Living
Deliverable
client delivery | product features
Required skills
Sales and marketing, event planning, community relations, inquiry processing, marketing presentation delivery, sales tracking and reporting, database management, collateral material development
Preferred skills
Healthcare community relations experience, business/marketing degree, formal event planning training
Technologies
Sales tracking systems, database management tools
Responsibilities
Establish and maintain relationships with physicians, discharge planners, attorneys, and community leaders; Conduct marketing presentations to interest groups; Process inquiry calls and ensure timely follow-up; Develop and monitor marketing plans; Monitor inquiry, admission, and census trends; Prepare monthly inquiry summaries and sales reports; Maintain contact databases; Assist in developing facility marketing materials.
Seniority
Mid-level, hands-on IC
