Senior Event Marketing Specialist
Core
Execute audience acquisition, demand generation, and end-to-end operational management for flagship B2B technology events (Public Services Summits, SNUGs, AI Summits, World Forum) to drive pipeline for the UK & Ireland business.
Role type
Senior Event Marketing Specialist
Builds
Flagship events, multi-channel demand campaigns, and community experiences for ServiceNow customers, prospects, and partners.
Domain
B2B Technology / Event Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> physical/clinical work (Event Operations)
Required skills
Event marketing strategy, audience segmentation, multi-channel campaign execution, registration page optimization, on-site logistics management, stakeholder coordination, sales pipeline reporting, copywriting, data management, AI tool integration
Preferred skills
ServiceNow marketing tech stack familiarity (Adobe Workfront, Swoogo, Marketo, Dynamics), generative AI proficiency (Claude, MS Co-pilot, ChatGPT)
Technologies
Adobe Workfront, Swoogo, Marketo, Dynamics, Microsoft Office, Generative AI tools
Responsibilities
Manage audience acquisition and segmentation for flagship events; deploy multi-channel demand generation campaigns; build and optimize registration pages; run on-site registration and manage desk staff; coordinate post-event follow-up with sales teams; execute pre- and post-event surveys.
Seniority
Senior, hands-on IC
