TSC - Associate Expert
Core
Develop and execute SEO and Answer Engine Optimization (AEO) strategies to increase visibility across traditional search engines and AI-generated search experiences.
Role type
SEO/AEO Specialist
Builds
Optimized content and search strategies for global marketing initiatives
Domain
Digital Marketing / Search Technology
Deliverable
product features
Required skills
Keyword research, Search intent analysis, Technical SEO, Content strategy, On-page optimization, Data analysis, HTML fundamentals, Website auditing
Preferred skills
Experience in Electronics/Consumer Technology/Gaming, Global matrixed environment experience, Familiarity with emerging AI search platforms
Technologies
SEO tools, Analytics platforms, Content Management Systems, AI-powered search platforms
Responsibilities
Develop SEO/AEO strategies aligned with business objectives, Conduct keyword research and competitor benchmarking, Audit and optimize website content for search visibility, Partner with technical teams to improve site health and crawlability, Monitor search technology developments and algorithm updates, Present optimization recommendations to stakeholders
Seniority
Mid-level, hands-on specialist
