Assistant Marketing Manager, Mobility
Core
Lead end-to-end planning and execution of integrated mobility marketing campaigns to grow Grab's Mobility business in Malaysia.
Role type
Assistant Marketing Manager (Mobility)
Builds
Go-to-Market (GTM) campaigns for GrabCar, GrabPay, GrabFood, GrabMart, and Grab Dine Out
Domain
Mobility, transportation, logistics, e-commerce
Deliverable
product features
Required skills
End-to-end marketing strategy, Go-to-market coordination, ATL/BTL campaign planning, Data-driven decision making, Creative collaboration, AI-powered marketing tools familiarity, Business growth planning, Consumer insights analysis, Stakeholder management
Preferred skills
Experience in mobility, transportation, logistics, or e-commerce industries
Responsibilities
Design and execute strategic campaigns including concept ideation, media planning, and budget management; Drive acquisition and retention plans to achieve business targets; Analyze consumer usage insights to inform campaign strategies
Seniority
Mid-level, hands-on IC