Senior Marketing Manager (Remote)
Core
Integrated marketing driver responsible for client growth strategies, brand differentiation, and execution of multi-channel campaigns for a network of veterinary practices.
Role type
Senior Marketing Manager
Builds
Client growth strategies, email/SMS/website marketing campaigns, and client engagement solutions for veterinary practices.
Domain
Veterinary services / B2B marketing
Deliverable
product features
Required skills
Client growth strategy, multi-channel campaign execution, marketing analytics, project management, stakeholder partnership, test & learn methodology
Preferred skills
Veterinary industry experience, supervisory experience
Technologies
Email platforms, SMS tools, Website development tools, Marketing analytics platforms
Responsibilities
Engage with Regional Managers to adapt marketing efforts to industry changes; Inform and drive client growth strategies for 60+ individually branded practices; Support technology solutions development for client engagement; Lead practice-level execution of email, website launches, and SMS campaigns; Create lasting relationships with practices; Leverage marketing analytics to inform strategies; Develop Test & Learn messaging and channel tests; Manage projects, budgets, and timelines.
Seniority
Senior, hands-on IC