Manager, Franchise Marketing - UNO
Core
Shape global franchise strategy and integrated marketing initiatives for UNO to evolve it from a card game into a broader global play and entertainment platform.
Role type
Manager, Global Franchise Marketing
Builds
Global franchise vision, multi-year marketing plans, cross-functional franchise strategies, licensing programs, and retail activations for UNO.
Domain
Consumer Products / Gaming / Entertainment / Franchise Management
Deliverable
product features
Required skills
Franchise strategy, integrated marketing, brand management, cross-functional planning, licensing strategy, strategic storytelling, project management, stakeholder management, competitive analysis, trend tracking
Preferred skills
Global brand experience, entertainment/gaming industry knowledge, international business experience, cultural relevance insight
Technologies
None stated
Responsibilities
Inform and co-develop long-term global franchise vision and strategy; Support multi-year franchise marketing plans connecting global strategies with regional priorities; Partner with cross-functional teams (Brand, Product, Creative, Digital, PR, Retail) to build franchise plans; Shape global tentpole initiatives including social play, partnerships, and licensing; Identify whitespace opportunities and develop strategic recommendations for new market entry; Brief creative teams on asset and toolkit needs; Develop franchise materials (pitch decks, one-sheets, toolkits); Partner with external licensees and agencies to amplify product launches; Ensure licensee products and marketing align with brand positioning; Support omnichannel marketing programs and retail activations; Track competitive and cultural trends to identify growth opportunities.
Seniority
Manager, strategic planning & cross-functional execution
