Manager Consumer Products, Home & Baby
Core
Drive growth of the Softlines business by overseeing consumer product categories, managing licensing plans, and executing strategic initiatives for Mattel's toy and family entertainment brands.
Role type
Manager, Consumer Products (Licensing & Strategy)
Builds
Licensed consumer product lines and category strategies for global retail partners
Domain
Toys & Family Entertainment / Licensing
Deliverable
product features
Required skills
Licensing industry knowledge, category strategy, revenue planning, whitespace analysis, negotiation, project management, cross-functional coordination
Preferred skills
Consumer insights analysis, campaign prioritization, team leadership, trend monitoring
Technologies
N/A
Responsibilities
Oversee multiple consumer product categories and subcategories; Develop and execute licensing plans including contract ownership and annual operating plans; Analyze business opportunities and industry trends to identify growth areas; Coordinate cross-category retail launch strategies; Provide guidance to creative and franchise teams on campaign activation; Manage team member career development
Seniority
Manager, hands-on leadership
