Marketing Specialist
Core
Field Marketing Specialist owning campaign strategy and execution for assigned intralogistics business units across North America.
Role type
Field Marketing Specialist (B2B)
Builds
B2B marketing campaigns, trade show strategies, and regional content assets for industrial/logistics products.
Domain
Industrial intralogistics and material handling
Deliverable
product features
Required skills
B2B campaign planning, trade show strategy, content development, CRM/marketing automation proficiency, budget management, stakeholder alignment
Preferred skills
Account-based marketing, industrial/manufacturing sales cycle experience, trade media relations, conference speaking
Technologies
Marketing automation platforms, CRM systems
Responsibilities
Build annual marketing plans, define target audiences and segmentation, execute multi-channel campaigns, lead trade show marketing strategy, develop case studies and technical content, manage business unit marketing budgets
Seniority
Mid-level, hands-on IC
