Associate Manager, Product Marketing - Monster High
Core
Strategic product marketer owning end-to-end toy portfolio strategy and product development pipeline for Monster High.
Role type
Associate Manager, Product Marketing
Builds
Monster High toy products and portfolio
Domain
Toys & Consumer Products
Deliverable
product features
Required skills
toy portfolio strategy, product development pipeline management, pricing architecture, competitive positioning, 3-5 year roadmap planning, consumer insights, business performance metrics, cross-functional partnership, P&L management, data synthesis, product timeline management
Preferred skills
MBA, CPG or toy industry background, retail buyer dynamics knowledge, mass/specialty/e-commerce distribution experience
Technologies
PowerPoint, Excel, Outlook, Word
Responsibilities
Develop toy strategy by segment and channel; Own end-to-end product development from concept to launch; Manage toy pricing and competitive positioning; Build long-term product roadmaps; Lead consumer and competitive insights; Own business performance metrics; Coordinate with regional commercial teams; Prepare strategic presentations for senior leadership
Seniority
Mid-level Manager, hands-on IC
