Business Analyst - instashop
Core
Analyze business and marketing performance to identify growth opportunities, optimize campaigns, and support strategic decision-making using data and AI.
Role type
Business Analyst (Analytics & Strategy)
Builds
Dashboards, recurring reports, and analytical workflows that provide visibility into business and marketing KPIs.
Domain
E-commerce / Quick Commerce / Retail
Deliverable
Dashboards & analysis
Required skills
SQL, Excel/Google Sheets, BI tools (Tableau/Power BI/Looker/Metabase), analytical problem-solving, structured thinking, generative AI tools
Preferred skills
Python, A/B testing, customer lifecycle management, marketing unit economics
Technologies
SQL, Tableau, Power BI, Looker, Metabase, Generative AI
Responsibilities
Analyze customer behavior across acquisition, activation, retention, and churn; evaluate marketing efficiency metrics (CAC, ROAS); build dashboards and reports; partner with cross-functional teams to define KPIs; translate complex analysis into clear business recommendations; use AI to accelerate SQL development and automate reporting.
Seniority
Mid-level (3-5 years experience)
