Senior Google Shopping & Product Feed Manager (m/f/d)
Core
Strategic and operational optimization of Google product feeds and Shopping ecosystem to improve visibility, relevance, and commercial performance for a large e-commerce portfolio.
Role type
Senior Google Shopping & Product Feed Manager
Builds
Optimized product feeds, Google Shopping/Performance Max/Search campaigns, and scalable automation workflows for an e-pharmacy.
Domain
E-commerce / Performance Marketing / Google Ads
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Merchant Center expertise, product feed strategy, feed enrichment and segmentation, Google Ads (Shopping/Performance Max/Search), campaign and product segmentation, performance data analysis, feed management platforms (Productsup/Channable/DataFeedWatch), pricing and margin analysis, testing frameworks, SQL or scripting, Excel/Google Sheets, web analytics.
Preferred skills
Experience with large product catalogues, automation of Merchant Center diagnostics, LLM experimentation in performance marketing, German language proficiency.
Technologies
Google Merchant Center, Google Ads, Productsup, Channable, DataFeedWatch, SQL, Excel, Google Sheets
Responsibilities
Own and optimize Google product feed strategy and data quality; manage Google Merchant Center health and diagnostics; implement feed enrichment and segmentation; plan and optimize Google Shopping, Performance Max, and Search campaigns; analyze performance data to drive feed and bidding optimizations; collaborate with Data, Analytics, Pricing, and Tech teams; develop testing frameworks for feed attributes and campaign structures.
Seniority
Senior, hands-on IC
