Ads Automation Product Management & Ops Lead
Core
Connect marketing strategy with platform capabilities to build scalable automation workflows for performance marketing teams across Southeast Asia.
Role type
Senior Product Management & Operations Lead (Performance Marketing)
Builds
Cross-platform marketing automation platform
Domain
Digital Marketing / Performance Marketing / Southeast Asia
Deliverable
product features
Required skills
Performance marketing strategy, marketing automation platforms, advertising technology, data-driven experimentation, cross-functional collaboration, workflow standardization, generative AI application
Preferred skills
Growth marketing, user growth, marketing technology, campaign management tools, email nurture campaigns
Technologies
Marketing automation platforms, advertising technology, campaign management tools, generative AI
Responsibilities
Develop performance marketing strategies to improve acquisition, conversion, and retention; Translate marketing needs into platform requirements and operating processes; Partner with product, engineering, and data teams to deliver automation capabilities; Analyze campaign performance to identify optimization opportunities; Design and lead growth and automation experiments; Explore emerging technologies like generative AI for marketing operations
Seniority
Senior, hands-on IC
