Senior Marketing Executive
Core
Partner with Marketing Lead to build data-driven marketing plans and lead end-to-end integrated campaigns across online-offline channels to attract and convert audiences for B2B events.
Role type
Senior Marketing Executive (B2B Events)
Builds
Integrated marketing campaigns, partnership programs, and high-impact marketing materials for global industry events.
Domain
B2B Events and Conference Marketing
Deliverable
product features
Required skills
Project management, market research, budget management, cross-functional coordination, team mentoring, strategic planning, campaign optimization, content calendar management, creative ideation.
Preferred skills
B2B event industry experience, fluency in Chinese.
Technologies
Microsoft Office, marketing tools, marketing channels (website, social), AI platforms.
Responsibilities
Define campaign objectives, KPIs, and desired outcomes; manage marketing budget for cost-efficiency; coordinate workflows with Sales, Operations, and Digital teams; support junior team members; stay updated on marketing trends.
Seniority
Senior, hands-on IC
