Marketing Operations Manager
Core
Building and running marketing programs that generate qualified sales opportunities for tax consulting services.
Role type
Marketing Operations Manager (Demand Generation & B2B Professional Services)
Builds
Qualified sales pipeline, marketing campaigns, lead nurturing workflows, and event programs.
Domain
B2B Professional Services / Tax Consulting
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B lead generation, demand generation, marketing operations, CRM/automation management, campaign optimization, account-based marketing, event management, data analytics, project management.
Preferred skills
Experience in consulting, advisory, financial services, tax, accounting, or legal sectors.
Technologies
CRM, marketing automation platforms, event management tools, reporting tools.
Responsibilities
Design and launch lead generation programs across digital, email, content, and events; build lead scoring and nurturing processes; optimize campaigns for conversion and cost efficiency; manage the marketing tech stack and data integrity; shape annual marketing strategy and budget; partner with experts to create content; lead tradeshows and client events; align marketing initiatives with sales planning and business growth priorities.
Seniority
Mid-Senior, hands-on IC
