Crossover MCU Business Lead (f/m/d)
Core
Drive strategy, growth, and profitability for the high-performance Crossover-Line MCU portfolio serving industrial automation, robotics, edge AI, and embedded computing.
Role type
Senior IC Product Line Business Lead
Builds
High-performance microcontrollers for industrial, IoT, AI, and control applications
Domain
Semiconductor / Embedded Systems / Industrial Automation
Deliverable
production ML models | product features
Required skills
Semiconductor product management, portfolio strategy, P&L management, market expansion, competitive intelligence, cross-functional leadership, NPI processes
Preferred skills
Global portfolio management, direct customer-facing experience in industrial/robotics/AI, high-end multicore MCU expertise, international business experience
Technologies
Microcontrollers, embedded software ecosystems, AI/ML at the edge, motor control, industrial networking, graphics/HMI
Responsibilities
Define and execute long-term portfolio strategy and roadmap; manage product line revenue growth, profitability, and resource allocation; lead market expansion and competitive analysis; drive cross-functional collaboration for NPP/NPI execution; build business cases for new product introductions.
Seniority
Senior, hands-on IC with strategic oversight
