Marketing Specialist
Core
Plan and execute B2B marketing activities to generate sales opportunities and build market awareness for testing and equipment solutions.
Role type
B2B Marketing Specialist
Builds
Market awareness, qualified demand, and sales enablement materials
Domain
Industrial testing, engineering, and technical services
Deliverable
product features
Required skills
B2B marketing strategy, digital campaign management, content creation, data analysis, CRM management, SEO/PPC, project management
Preferred skills
Graphic design, photography, videography, video editing, Adobe Creative Suite, Salesforce, automotive/transport sector experience
Technologies
Google Analytics, Google Ads, Salesforce, Adobe Creative Suite, Canva, Figma
Responsibilities
Develop annual US marketing plan, manage website content and SEO, run paid search/PPC campaigns, track leads in Salesforce, create customer-facing collateral, coordinate trade show activities, translate technical capabilities into marketing messaging
Seniority
Junior to Mid-level, hands-on IC
