Marketing Manager, Arabic Speaker - Freelancer, 12 month contract
Core
Design and deliver critical aspects of marketing strategy to achieve commercial objectives and revenue targets through brand delivery, customer segmentation, data analytics, and multi-channel campaign optimization.
Role type
Marketing Manager (B2B Events)
Builds
B2B live and on-demand events (tech, real estate, cybersecurity, pharma)
Domain
B2B Events Marketing / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Arabic (fluent), English (fluent), digital marketing (PPC, SEO, online advertising), database development and segmentation, copywriting, project management, events marketing, stakeholder management
Preferred skills
marketing automation (Eloqua), CMS platforms, social media management, social media listening, marketing analytics reporting
Technologies
Adobe Analytics, Google Analytics, Eloqua, Adobe Experience Manager, Sprout Social, Hootsuite, MS Office
Responsibilities
Own and optimize inbound and outbound marketing campaigns; drive online traffic, leads, and conversions; benchmark and set KPI targets; collaborate with agencies on paid campaigns; develop organic search growth strategies; manage testing and optimization strategies (A/B testing); line manage digital marketers; produce campaign performance reports; plan campaigns to meet visitor attendance and exhibitor acquisition objectives.
Seniority
Manager, hands-on IC with team leadership
