Media Planner
Core
Design, plan, execute, and optimize targeted media campaigns for suppliers to maximize campaign performance and drive retail media adoption.
Role type
Senior Media Planner (Retail Media)
Builds
Multi-channel media campaigns (SMS, EDM, Push, Social) for FMCG and retail clients
Domain
Retail Media / Consumer Goods
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning, campaign management, retail media strategy, CRM marketing, loyalty marketing, audience segmentation, digital media channels, stakeholder management, commercial development, proposal development, project management
Preferred skills
FMCG/Retail experience, international environment experience, advanced analytics
Technologies
NIQ Segmentation Studio, Microsoft Office (PowerPoint, Excel)
Responsibilities
Collaborate with suppliers to define campaign objectives and target audiences; Develop campaign briefs, timelines, budgets, and media mix recommendations; Execute multi-channel media plans and monitor performance for optimization; Manage client relationships and present performance reports to drive repeat investment; Coordinate campaign go-live activities and ensure compliance with artwork guidelines.
Seniority
Senior, hands-on IC