Étudiant·e marketing
Core
Execute relational marketing initiatives for mobile telephony targeting existing customers.
Role type
Marketing Associate (Student)
Builds
Targeted email and SMS campaigns for mobile telephony services.
Domain
Telecommunications
Deliverable
product features
Required skills
Analytical skills, organizational skills, Microsoft Office (Word, PowerPoint, Excel), English (advanced written and spoken)
Preferred skills
Knowledge of Vidéotron products and competitive environment
Responsibilities
Plan and deploy relational marketing campaigns (email, SMS); Prepare mailing lists and optimize customer segments; Coordinate with stakeholders (linguistics, brand, legal); Track and analyze campaign performance metrics (open rates, clicks, conversions, unsubscribes); Document processes and results; Monitor industry best practices and trends.
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