Senior Media Products Lead
Core
Own strategy, development, and go-to-market execution for four data products (Custom Audiences, Prebuilt Audiences, Pretargeting, Campaign Lift) leveraging Latis Intelligence to help agencies and brands identify, reach, target, and measure audiences across paid media campaigns.
Role type
Senior Product Lead (Data & Media Products)
Builds
Production data products for paid media and audience targeting
Domain
Adtech, programmatic advertising, audience data, media measurement
Deliverable
production ML models | product features
Required skills
Product strategy and roadmap ownership, data product management, paid media and agency buying workflows, large-scale dataset product development, cross-functional partnership with data science/engineering, go-to-market planning, stakeholder management
Preferred skills
Adtech/martech/CTV/programmatic experience, audience segmentation and activation, pretargeting and attribution, identity graphs and consumer intelligence platforms, launching data products sold to external customers
Technologies
Latis Intelligence, identity graphs, consumer intelligence platforms
Responsibilities
Define product vision, strategy, and roadmap for four data products; translate customer needs into actionable requirements; partner with Data Science and Data Engineering to build scalable data products; own go-to-market planning and launch execution; serve as primary product point of contact for agency and brand stakeholders; monitor competitive developments in adtech and media measurement
Seniority
Senior, hands-on IC with leadership scope
