Especialista de Marketing
Core
Develop long-term and short-term communication strategies for Serasa products and orchestrate macro communication deliverables.
Role type
Senior Marketing Strategy Specialist
Builds
Strategic communication plans and product messaging for Serasa
Domain
Financial services / Credit scoring
Deliverable
product features
Required skills
Strategic planning, data analysis, market research, storytelling, communication frameworks, KPI tracking, stakeholder management
Preferred skills
Product-market intersection understanding, in-house team collaboration
Technologies
None stated
Responsibilities
Elaborate communication strategies for Serasa products, break down product plans for in-house marketing teams, monitor strategic communication cadence, generate inputs for strategic communication papers via data analysis and research, collaborate on marketing briefings, track strategy performance with data and product teams
Seniority
Senior, hands-on IC