Director, Digital Marketing
Core
Lead strategic direction and execution of full-funnel digital marketing and eCommerce programs across multiple CPG brands (Wonderful Brands, FIJI water, JUSTIN Wines) for pureplay and owned platforms.
Role type
Director, Digital Marketing (Strategic Leadership & Hands-on Execution)
Builds
Scalable digital marketing campaigns, retail media network partnerships, and data-driven growth initiatives for CPG brands.
Domain
Consumer Packaged Goods (CPG), Food & Beverage, eCommerce, Retail Media Networks
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, budget management, team leadership, programmatic advertising, retail media network negotiation, backend campaign optimization, audience targeting, bidding strategies, data analysis, SQL programming, cloud-based data mining, stakeholder presentation
Preferred skills
MBA or MS degree, CPG food and beverage experience, deep knowledge of Amazon ecosystem (Ads, DSP), familiarity with Walmart Connect, Roundel, MAP, Carrot Ads, Criteo
Technologies
Amazon Marketing Cloud (AMC), Google Analytics, Amazon Ads, Amazon DSP, Walmart Connect, Roundel, MAP, Carrot Ads, Criteo, SQL
Responsibilities
Analyze consumer behavior and campaign performance to guide strategy; strategize and plan full-funnel digital marketing programs; negotiate contract terms and media rates with retail media partners; mentor and develop a team of digital marketers and data engineers; present strategies and performance results to cross-functional stakeholders; research industry trends and emerging technologies.
Seniority
Director, strategic leadership with hands-on technical execution
