Stage - Digital Analyst (H/F)
Core
Support the marketing leadership team in preparing steering committees, decision supports, reports, and action plan tracking; consolidate requirements to feed roadmaps; prioritize digital evolution requests; produce detailed usage analyses of Cofanet and Customer Portal; define and track KPIs for platform adoption, engagement, and user satisfaction; contribute to setting up digital performance measurement tools (Google Analytics, Microsoft Clarity, Contentsquare) and producing dashboards; prepare communication supports, user guides, FAQs, and training kits to drive platform adoption.
Role type
Digital Analyst (Intern)
Builds
Digital platforms (Cofanet, Customer Portal) and marketing decision support tools
Domain
B2B Trade Finance / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, requirement consolidation, roadmap planning, KPI definition, digital performance measurement, dashboard creation, user adoption tracking
Preferred skills
Project management, product management, digital transformation, English (written and spoken)
Technologies
Google Analytics, Microsoft Clarity, Contentsquare, Office suite
Responsibilities
Prepare steering committee materials and decision supports, consolidate requirements for roadmaps, prioritize digital feature requests, analyze platform usage and user journeys, track digital KPIs, create performance dashboards, develop user adoption guides and training materials
Seniority
Intern
