Manager, Planning - Programmatic
Core
Lead a team of Digital Sales Planners to support programmatic revenue across NBCU's video streaming portfolio, focusing on Guaranteed and Private Marketplace deals.
Role type
Manager, Programmatic Planning
Builds
Programmatic Guaranteed (PG) and Private Marketplace (PMP) campaigns for streaming video inventory
Domain
Media & Entertainment / Digital Advertising / Streaming Video
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Team management, programmatic advertising expertise, media planning, campaign management, ad operations, pricing and packaging, cross-functional collaboration, analytical skills, process improvement
Preferred skills
FreeWheel experience, CTV/streaming marketplace knowledge, DSP/SSP workflows
Technologies
FreeWheel, DSP platforms, SSP platforms
Responsibilities
Manage and develop a team of Digital Sales Planners; oversee proposal development, pricing, and packaging for PG and PMP business; monitor programmatic revenue and campaign delivery; ensure deals are priced appropriately; review workflows to improve execution accuracy; support agency and client conversations with programmatic expertise.
Seniority
Manager, hands-on leadership
