Attendee Marketing Director
Core
Strategic leadership role designing and executing attendee marketing strategies to convert personas into event attendees through customer-centric journeys.
Role type
Senior IC marketing director (attendee marketing)
Builds
Attendee ticket propositions, pricing strategies, and high-performing marketing campaigns
Domain
B2B events and live conferences
Deliverable
product features
Required skills
strategic planning, team leadership, agile methodologies, data-driven decision making, cross-functional collaboration, ticket proposition development, attendee intelligence analytics
Preferred skills
agentic AI integration, stakeholder influence, innovation championing
Responsibilities
Develop and execute attendee marketing strategy aligned with business objectives; Lead and mentor a high-performing marketing team; Optimize campaigns based on performance data and attendee feedback; Leverage analytics for segmentation and targeting; Run executive updates on campaign performance.
Seniority
Senior, hands-on IC
